What is Coir Vikas Yojana – Export Market Promotion (EMP)
Coir Vikas Yojana – Export Market Promotion (EMP) is a scheme launched by the Coir Board of India to promote the export of coir and coir products in the global market.
The scheme aims to increase the competitiveness of the Indian coir industry in the face of stiff competition from cheaper synthetic substitutes and other natural fibers such as jute, sisal, abaca, cotton, and wool. India is currently the largest producer and exporter of coir and coir products globally, accounting for 70% of the worldwide trade in coir yarn, semi-finished raw materials, and 75% of finished coir products.
Read More: Guide on Coir Udyami Yojana
The scheme also aims to create employment opportunities for rural artisans by promoting exports, particularly floor-covering products in cold countries. It is due to the growing affinity towards environment-friendly products and the increased utilization of raw materials available in plenty. The scheme calls for continued government support to this sector to achieve sustainable development for the Coir Industry.
Current State of the Coir Industry In India
The coir industry is an important sector for India’s economy, especially for the southern states. The industry provides employment to a large number of people, particularly in rural areas.
Here are the current production and export figures for the coir industry in India:
Production:
In 2020-21, India produced 979,000 metric tons of coir products. Kerala is the leading state in coir production, accounting for around 80% of the country’s total coir production. Tamil Nadu, Karnataka, Andhra Pradesh, and Odisha are the other major coir-producing states in India.
Exports:
India is the largest exporter of coir products in the world, accounting for around 60% of global coir exports. In 2020-21, India exported coir and coir products worth Rs 3,788.98 crore and in 2021-22, it is about Rs 4340.05 crore.
The major export destinations for Indian coir products are the United States, the United Kingdom, Germany, the Netherlands, and France.
The Indian government has taken several measures to promote the coir industry, including the Coir Vikas Yojana – Export Market Promotion (EMP) scheme, which aims to boost exports of coir products and provide employment opportunities in rural areas.
Benefits of EMP Scheme to the Coir Industry:
The Coir Vikas Yojana – Export Market Promotion (EMP) Scheme provides various benefits to the coir industry in India, such as:
Increase in exports: The scheme aims to increase the export of coir and coir products by providing financial assistance to coir exporters. This would help to expand the market for Indian coir products and increase the demand for them globally.
Promotion of innovative products: The EMP scheme provides financial assistance for the development and promotion of innovative products in the coir industry. This encourages manufacturers to create new and unique products, which can help them to differentiate themselves from their competitors and gain a competitive edge in the market.
Upgradation of technology: The EMP scheme provides financial assistance for the modernization and upgradation of coir processing units. This helps to improve the quality of coir products and increase production efficiency.
Employment generation: The coir industry is a major employer in rural areas of India. The EMP scheme aims to create more employment opportunities in the coir industry by promoting the development of coir-related infrastructure and encouraging the growth of small-scale coir units.
Boost To Rural Economy: The coir industry is primarily concentrated in rural areas of India. The EMP scheme aims to provide financial assistance for the development of coir-related infrastructure in these areas, which can help to boost the local economy. Overall, the EMP scheme provides a much-needed boost to the coir industry in India by promoting exports, encouraging innovation, improving technology, creating employment opportunities, and boosting the rural economy.
Future Prospects of the EMP Scheme
The EMP scheme has the potential to make a significant impact on the coir industry in the future. The scheme’s primary objective is to promote the export of coir and coir products, which can increase the industry’s revenue and provide employment opportunities for people involved in the production of coir. Here are some potential impacts of the EMP scheme on the coir industry:
- Increased Export Revenue: The EMP scheme can help increase the coir industry’s export revenue by promoting exports and opening up new markets for coir products. This can also help increase the demand for coir products, which can, in turn, lead to increased production and employment opportunities.
Improved Quality: The EMP scheme emphasizes the importance of maintaining the quality of coir products, which can help the industry to gain a reputation for producing high-quality coir products. This can lead to increased demand for Indian coir products in the global market, which can, in turn, increase the industry’s revenue.
- Increased Awareness: The EMP scheme can help raise awareness about coir and coir products among consumers, which can lead to increased demand for these products. This can help create new market opportunities for the industry and increase its revenue.
- Encouraging Innovation: The EMP scheme also encourages innovation in the coir industry, which can lead to the development of new and innovative coir products. This can help the industry to diversify its product portfolio and stay competitive in the global market.
What Are The Components of the Export Market Promotion Scheme?
- Participation in Exhibitions & Buyer-Seller Meets (BSMs)
- External market development assistance (EMDA)
- Establishment of overseas offices
- Coir Industry Award
Let’s understand each sub-component in detail.
Participation in Exhibitions & Buyer-Seller Meets
The Participation in Exhibitions & Buyer-seller Meets component of the Coir Vikas Yojana – Export Market Promotion (EMP) scheme aims to promote and expand the export of Indian coir products in the global market.
The objectives of the component include:
- Propagating the message of coir as an eco-friendly natural fiber
- Showcasing the capabilities of the Indian coir sector through product displays
- Introducing coir and coir products in new markets abroad
- Capturing virgin markets
- Graduating coir manufacturers as successful exporters by familiarizing them with international trade practices
- Introducing innovative products and various end-use applications to new users of coir products worldwide
- Promoting the use of coir geo-textiles in erosion control, embankment protection, landscaping, rural road construction, and other bio-engineering applications through demonstrations and seminars
- Positioning coir wood as an eco-friendly substitute for natural wood in all its applications, including knock-down furniture, acoustic panel, wood house, honeycombs, containers, etc., through demonstrations and seminars
- Closely liaising with international organizations like IECA, INFO, WASME, etc., to gain better visibility and advantage for coir products.
The activities to be undertaken under this component:
- Organizing national participation in international fairs abroad
- Organizing participation in international fairs in India
- Organizing exclusive international fairs for coir in India and abroad
- Organizing Buyer-Seller Meets abroad for coir.
- Organizing reverse Buyer-Seller Meets in India.
- Organizing participation in seminars, conferences, workshops, etc., abroad
- Setting up temporary/permanent display centers.
- Organizing display of coir products on the premises of Indian Missions
- Undertaking demonstration projects on a pilot scale, conducting seminars, etc., based on a product/focus market approach, to educate and establish the end-use applications of specific products like coir geo-textiles, coir wood, etc., among the target audience
- Undertaking publicity programs for the above
- Undertaking study tours in different parts of the world to study retention and diversification of coir.
External Market Development Assistance (EMDA)
The main objective is to encourage small-scale exporters to enter the global market and expand Indian coir products.
- This scheme shall be implemented in accordance with the provisions of the umbrella scheme of the International Cooperation (IC) Scheme of the Ministry of MSME.
- To participate in Buyer Seller Meet/Trade Delegations/seminars & conferences abroad;
- For participation in Trade Fairs & Exhibitions abroad;
- Assistance to exporters/entrepreneurs for producing publicity material (Production of product brochure/catalog).
- For participation in international trade fairs in India, approved by Coir Board, which have substantial overseas buyers traffic.
Establishment of Overseas Offices
The establishment of Overseas Offices is one of the components of the Coir Vikas Yojana – Export Market Promotion (EMP) scheme. This component aims to create a physical presence in key overseas markets to promote Indian coir products better and provide support to exporters.
The scheme aims to explore possibilities for convergence with the Market Access Initiative (MAI) scheme and support from the Ministry of External Affairs. By establishing overseas offices, the scheme hopes to increase the visibility and accessibility of Indian coir products in the global market and to facilitate trade and business opportunities for exporters.
Coir Industry Award:
This award aims to recognize and reward outstanding performance in the coir industry. The goal of the award is to motivate coir exporters, enterprises, and entrepreneurs to excel in their respective areas and, as a result, contribute to the sustainable development of the coir industry.
The award is intended to acknowledge the efforts of individuals and organizations that have contributed significantly to the growth and development of the coir industry through innovation, quality, and market expansion.
Conclusion:
Coir Vikas Yojana – Export Market Promotion (EMP) scheme is a comprehensive initiative that aims to promote and expand the export of Indian coir products in the global market. The scheme includes various components such as Participation in Exhibitions & Buyer-seller Meets, Encouragement of Small Scale Exporters, the Establishment of Overseas Offices, and the Coir Industry Award.
These components support exporters, small businesses, and entrepreneurs in the coir industry by providing financial assistance, training, and resources, as well as recognition and rewards. The scheme also seeks to collaborate with other organizations and government bodies to achieve its objectives.
The Coir Vikas Yojana – Export Market Promotion (EMP) scheme is a significant step towards the sustainable development of the coir industry and expanding Indian coir products in the global market.
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The Export Market Promotion (EMP) scheme in India primarily focuses on promoting coir exports and developing export-oriented infrastructure. However, it includes certain components that enhance the competitiveness of the coir industry in the domestic market. It includes technology-based solutions to improve quality and productivity and financial assistance for domestic trade fairs and exhibitions.
